Born out of the need for a convenient, effortless and personalised way of shopping, The Mad Dresser is the brainchild of a sister trio. After noticing their busy schedule was making it difficult to curate their dream wardrobe, the trio hunted for a service that could understand their style and accordingly select clothes to deliver to their doorstep
TMD approached us with a vision to create awareness about the unique services that they provide. They wanted to introduce fashion technology with a touch of human element and how it can do wonders for the new age woman. Keeping this in mind, the brand also wanted people to opt for their services that are not just time saving but also efficient!
The biggest hurdle here was to make people aware of personalised shopping experiences & convince them to trust the brand. With uniqueness comes risk, and creating the best social media strategy within the brand guidelines was a challenge that we overcomed.
We did an in-depth research of consumer behaviour online and what would work best for a brand like theirs. At every step of the process, the co-founder Vanshika Gupta was their to make us understand the brand so we could understand the audience and bridge the gap. We used heavily graphical content to convey the brand’s message and services. We also organised contests, giveaways and engaging stories to connect with our audience and increase engagement on the page.
Increase in Following
Increase in Reach
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