SCJ World Academy

Challenges

• New Admissions
• Walkins
• Brand Recognition
• User Friendly Website

SCJ World Academy approached us with their primary goals of increasing awareness and admissions. They needed digital presence through social and Google campaigns to first increase their brand awareness and second get quality leads to convert into admissions. A secondary goal was to increase the connections on their social platforms.

Solutions

• We closely studied their brand and the USPs (which included their infrastructure and their curriculum which encouraged education beyond books )and came up with effective strategies.
• We created engaging content and eye catching design for social media using these strategies that further enhanced their interactions with the target audience.
• We created over 25 outdoor media and print advertisements, with strong communication design that were spread across the city and newspaper ads in one of the most read and relevant newspapers in the country.(hoardings/newspapers/magazines).
• To further increase engagement and enhance user experience we redesigned their website to be more informative and user friendly.
• Through digital marketing , we researched keywords that got the school the desired traffic to their website which went on to convert into walk ins and further converted to admissions )we aimed to increase the number of quality leads to convert into admissions, Google’s Adwords platform and Facebook’s Adverts.

Results

Through our Brand positioning and Digital Marketing efforts, we provided World Academy with promising quality leads ( that had high potential to convert into admissions ) in the first week of our campaign.

World Academy’s Facebook page likes increased by 1800% along with a strong presence on Instagram and Linkedin which previously had very poor two way dialogue with it’s audience, no social strategy or campaigns and vague targeting of social sponsored ads.

World Academy’s brand recognition and awareness increased many folds through our efforts online and offline. Print ads contributed in higher brand recall, their desired market was now more aware of the kind of education, quality of teachers and safety of infrastructure provided at this school. Through detailed targeting of audience for digital ads we helped the school reach perspective parents who