NATURALLY SOURCED INGREDIENTS, AYURVEDIC SECRETS & MODERN SCIENCE
Crafted with great care for the revival of your skin, body & hair. They are a skincare, bodycare, Haircare, and baby products brand made with natural ingredients.
With increasing competition in the market, how can we sustain our Instagram followers and grow more?
Pure by Priyanka approached us with a problem that was regarding it’s stagnant followers on Instagram. They’ve been stuck with no or very slow growth in their Instagram followers. Our task was to make a strategy that will boost engagement and increase their followers.
As we did a deep dive into the Instagram account of Pure by Priyanka, we decided to keep our strategy simple but effective. We planned the strategy in a way to increase reach & engagement within a limited budget.
We divided our strategy into social and ad.
Ad strategy’s main aim was to increase awareness & sales. To increase sales we introduced various discounts that targeted customers over occasions & holidays.
Social strategy’s aim was to increase follower count, brand loyalty and engagement. We achieved all this through engaging & interactive posts like little games for the audience to interact with the brand.
Through our strategy & creative implementation we achieved:
Increase in brand following
Average return on Ad Spend
Increase in customer sales
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