Local SEO
Promote your bricks and mortar presence through our targeted local SEO campaigns.
The name refers to the pricing model, Pay Per Click (PPC). You only pay when a person clicks an ad, directing them through to your website.
PPC is a fantastic source to drive traffic and increase conversions for new and established websites. PPC is exceptionally trackable and as a result, it’s very easy to measure how profitable the traffic is.
PPC has a number of sub-divisions such as display, video and shopping, but it all started with text-based ads served in Google’s search engine results.
We always start a project with research and data analysis to assess the potential profitability of paid search, in order to inform our strategy going forward – our service is centered around providing ROI for all of our clients.
We often start by rebuilding an account, as it’s incredibly important to get the set-up and basics right first to provide a stable platform for sustainable future growth and ongoing optimisation. From here, we’ll work closely with you to make sure every optimisation we create works towards your goals and ultimately increases revenue for your business.
Search Engine Optimisation should be a core consideration when deciding to market your business online. With a well-optimised site, you can expect to drive a high amount of traffic and leads into your business, which will invariably result in more sales.
It’s widely accepted that improving your presence in search engines such as Google and Bing is a scalable, ROI driven method of generating awareness and sales for your business.
Algo’s SEO service is slightly different to the ones that you’ll have encountered in the past. Our team have a wealth of experience in search and digital as a whole, and craft strategies solely designed to generate the strongest ROI possible for your business from organic search.
As your SEO agency, we act as an extension of your team and immerse ourselves in your business to ensure that our strategy stays in line with your business and commercial goals at all times.
We’ve worked with brands of all sizes in a variety of industries, and have achieved some incredible results across them. So whether your company is focused on driving customers through local SEO, or looking to drive leads on a national level – we’re confident that we can deliver a search engine optimisation strategy tailored to your goals.
We understand exactly what search engines such as Google and Bing are looking for when they crawl, index and rank websites, and everything that we do for you always comes back to these principles.
As an agency, we pride ourselves on striking the perfect balance between data and creative, and our SEO services are no different. SEO is no longer just about appeasing search engines and algorithms, it’s also reliant on gaining trust and recognition from your target audience – combining technical with creative allows us to do both.
Due to this, our team doesn’t just consist of SEO specialists. It also comprises of content and digital PR specialists. Due to this, we’re able to put your website in the best position to rank in organic search results technically whilst having the tools to create content that your users love and to promote it effortlessly.
We’re also transparent. As a business, we have a commercial responsibility to you, meaning that any SEO work that we conduct on your website is adherent to guidelines, and is designed to have a commercial impact on your business.
With such a diverse and experienced team, we’re able to offer support in a wide range of areas of SEO. We’ve listed some of the most common aspects of SEO that clients approach us to support in below.
Promote your bricks and mortar presence through our targeted local SEO campaigns.
If you sell products online, ecommerce SEO should be part of your strategy.
We analyse your competitors to understand the most efficient ways to eclipse them in organic search.
Technical SEO ensures your site is technically well set up to be able to rank for your target terms.
Our combined search service utilises paid search data to craft a synergetic, ROI driven search strategy.
If you’re looking to grow into new territories, international SEO should be a focus.
Successful migrations ensure organic traffic isn’t lost as you transition to a new site.
If you already have an in-house team, and you’re looking for an SEO agency to provide extra resource and help steer your strategy, you might be better suited to our consultancy service. This would give you access to our team of specialists and our suite of tools such as Ahrefs, SEMRush, Hitwise and more to help inform your efforts and take your organic search efforts to the next level.
Every business has its own key metrics and performance indicators to achieve results against. Our reports are created bespoke to focus on these. We’re well versed in traditional reporting platforms such as Google Analytics and Omniture, but we often like to take this a step further by utilising your own internal CRM and systems to add extra layers of insight to our reports.
It’s reported that 3 in 4 internet users have a social media account, with users spending a significant proportion of their life online; a staggering 1 in 5 mobile minutes on Facebook or Instagram, to be exact. This opens up significant advertising potential, giving businesses the chance to target a vast percentage of the World population at the awareness stage of the customer journey.
Social platforms include everything from Facebook, Instagram and Snapchat, to Pinterest, Twitter and LinkedIn. Each has a unique offering, tailored towards varying audiences.
Our team of experts have years of experience in researching, planning and creating innovative social campaigns that align with core business objectives and achieve fantastic results.
At Algorithm, we’re not just ‘do-ers’; we invest the time required to fully understand your business, audience and primary goals and use our findings to form a cohesive digital strategy that’s right for you. We don’t believe in a platform specific approach, instead, we believe that in order to surpass your goals, a well-rounded strategy is key. We’ll look to work with your in-house team and any external partners to provide you with the services required to give your campaign the best chance to perform.
Paid social remarketing is very flexible and allows you to promote product-led ads to basket abandoners, offer discount vouchers to loyal customers or even share how-to videos to help your customers get the most from your products and promote brand advocacy.
Our pricing is simple and transparent. We will assess your campaigns and provide a quote for the time our team will need on a monthly basis to achieve your goals. Budgets for ad spend (clicks or impressions) are separate and are payable in addition to our fees.
Display Advertising can be an incredibly powerful facet of PPC. It allows you to get your brand in front of 1000’s of potential customers looking to use your services – the clicks are cheap and the impressions (views) are usually free!
With Display Advertising there are a whole host of different targeting options available, from geographical targeting to audience interests with unrivalled reach. Our team are on hand to help identify these core audiences.
To create a successful display campaign you need to know your customers and depending on your business goals, define your targeting methods to get them engaged. Our team are here to help you do just that.
In most instances, you don’t have much more than a few seconds to capture the interest of your target audience, so it’s incredibly important to make sure your ad creative is the best it possibly can be. Google Ads accepts a wide range of formats and sizes.
We normally see the best results from HTML5 ads which can be developed with eye-catching transitions and animations.
The best ads use your website colour scheme, feature strong CTA’s, include your branding and above all else, focus on your customers. As with all digital forms of advertising, it’s very important to always test and improve your ads.
Our digital design team are here to help conceptualise and design your ads to ensure your campaigns are as effective as possible.
It’s now easier than ever to set up, but harder than ever to use effectively. In its most simple form, display remarketing can be used to show image-based ads to users that have recently visited your website. More advanced uses include pairing remarketing with Google shopping to show ads based on products that users have been viewing on your site. We can ensure that ads served are the right message, at the right time. Depending on whether your customer is at the ‘awareness’ stage or is ready to purchase, the message they receive needs to be finely tuned accordingly. We have proven success with delivering these campaigns in a focused, targeted and timely fashion that works.
Our team are here to get your display remarketing set up in the most effective way possible, to maximise your ROI.
According to research, “Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.”
As with all the best digital strategies, when planning your video you should start with your audience in front of mind, and seek to develop your video so it speaks to each audience in a meaningful and effective way.
When running pre-roll video ads on Youtube, you have approximately 6 seconds before your ad can be skipped. So its vital to capture your audience’s interest in this very short space of time. In addition to the video itself, it’s possible to include interactive elements such as CTA overlays and links to your site or mobile app.
One way this feature can be highly effective is to tell a progressive and engaging story, split across a number of individual videos. As each video is viewed, the user is served with the next chapter of the story.
Video remarketing is not only great for bolstering brand awareness, but also for driving customer loyalty and retention.
In a world where audio advertising has one of the lowest audience avoidance score, it’s one of the most effective, underused and underestimated mediums of the marketing world.
With connected audio reaching almost 22 million people every week, there’s a huge potential market to tap into. Plus, the average listener is tuning in for 11 hours per week, giving you plenty of opportunities to get your message across.
We can bring you the results you deserve, whether it’s increasing your brand awareness, generating leads and sales or promoting a product launch.
If you’re interested in trying audio advertising, we’re here to help every step of the way. We’ll manage the production of your advert, from concepts and scripts, to recording and final editing. Your entire campaign will be looked after from start to finish, helping you to reach the exact audience you’re looking for and ensuring you get the most from your ad spend.
There are more ways than ever to use remarketing and where once it was a novelty or add-on feature for many advertising platforms, it’s now a fundamental part of all the marketing we do and we consider remarketing to be a must-have element of all new and existing paid search campaigns that we manage. Using remarketing we are able to adjust our strategy based on how people use your website and services, from serving different ad copy to targeting an audience segment more aggressively.
Data is at the very core of everything we do at Algorithm. Which is why we consider remarketing an integral part of all the marketing we do.
With dynamic remarketing, we use multiple audience signals to serve dynamically generated ads which the products users look at when last on your site.
The adverts are super relevant and are a great way to capture users who got interrupted before they could complete a purchase on your website.
Segmenting, and specifically targeting basket abandoners can be a great way to recapture lost sales.
There are a number of reasons that website users may reach the basket but not make a purchase and using remarketing we are able to communicate directly with this audience. Using time-sensitive ads and promotional codes can be particularly effective for encouraging a user to return to your site and make a purchase.
For many advertisers, particularly those in B2B sectors, the purchase journey can be a long one. Remarketing can be a very effective way of encouraging softer actions over a longer period of time or to simply ensure you remain front of mind during your customer’s decision-making process.
Email is currently seeing a huge resurgence in popularity, and no wonder, email marketing brings in £44 for every £1 spent. It’s fast, it’s cheap, and it’s highly effective – in short, it’s hard to see why you wouldn’t want to do it.
A successful email marketing campaign is nothing without a well informed email marketing strategy. Gone is the day of blanket, mass send outs. Data must now inform each email campaign to ensure it’s reaching the right audience, with the right content at the right time of the day. This is where Algorithm can help, whether it be researching and defining your email strategy or designing creative email templates, the team are at hand each step of the way.
One thing we don’t do is supply email marketing data. The most effective campaigns are those sent to people who are already interested in your brand. If you need to build your subscriber list up, there are a wealth of ways to do it organically where our team will be able to help.
A direct marketing campaign is nothing without a well-maintained list of opted-in contacts to send to. It’s essential that all of your data is organic and has been opted in, we will not deal with any 3rd party, bought data. Don’t have that data? Don’t worry.
We’re experts at lead generation, meaning we can help you to build a database of contacts that will respond positively to your marketing campaigns. Not only will this make your email marketing more effective, but it will help you keep your database GDPR and compliant ahead of the legislation change in 2018.
The Algorithm Media design team can create effective, eye-catching email templates that are perfect for your business.
Our designs are on-brand and influenced by industry research to help you get the best results from your email campaigns. Whatever your email dream, we’ll work with you to turn it into a reality.
Once we’ve got your email template design sorted, our developers can build it into a versatile, editable email template that you can use with your preferred email service provider.
Which subject line works better? Which call to action produces the best results? Which colour scheme yields the most conversions? We can answer all these questions for you with multivariate testing, ensuring your campaigns keep getting better and better.
At Algorithm, we’re driven by results, so we’ll dive into the analysis to let you know exactly what worked, what didn’t, and how much revenue each send generated. Expect thorough, accurate reporting that gives you all the insights your business needs.
© 2024 Algorithm Digital
Ad Creative
As social networks continue to evolve, so do ad formats. Different formats are better suited to your goals and certain industries, and should always be led not only by audience insights, but also your budget.
Carousel ads on Facebook, for example, allow you serve up to 10 interactive images for the user to scroll through. They can be particularly effective for telling a story or showing a range of products using just a single ad.
A LinkedIn sponsored post could be used to generate audience engagement with a new piece of content.
Videos on Instagram can be used to launch competitions, generating engagement and excitement within the platform.