Dhamaal

Branding, Packaging, Social Media Management

Dhamaal is an Indian cloud kitchen by the House of Dimcha. Adding to the quirky name, the Brand’s concept was to bring the Delhi food culture to your dinner table.

Algo’s team started with the brainstorming of names, followed by setting a brand language and the identity that was reflected not only on social media accounts but also in the packaging. With a pop of colours and bringing truck art to life (digitally), we created a buzz in the market with a ‘dhamaal ka launch strategy’ along with reputation management.