Cj

Branding, Packaging, Social Media Marketing, Digital Marketing

A cloud kitchen with a vision to provide premium gourmet late-night delivery to the urban foodie, CJ's Fresh approached Algo to put the brand vision together. Our team brainstormed and conceptualised for the brand language to be clean but casual at the same time. The colour palette and positioning of each element is minimal, clean and simple. The typeface and fonts, and brand language is on a quirky note, appealing to millennials and gen Z.