THE CHALLENGE
The client came to us with the mere thought to enter the gifting market. The task at hand was to conceptualise the brand from its Name and Logo to its complete Online Positioning and Branding.
Aravalii, a luxury gifting and home décor brand was launched in the middle of the pandemic. The brand aimed to enter the existing Gifting and Home Décor market by introducing bespoke, handmade products produced by local artisans in order to position themselves as the go to brand for complete gifting needs. From Birthday’s and Anniversaries, to New Beginnings and Festive Occasions, they aspired to redefine India’s gifting perception.
The client came to us with the mere thought to enter the gifting market. The task at hand was to conceptualise the brand from its Name and Logo to its complete Online Positioning and Branding.
Inspired by the with kind of artisanal work seen along the Aravali line, over numerous meetings, we came up with a skeleton of the brand that today is known as Aravalii.
In order to introduce Aravalii to India, we divided our strategy into 3 distinct categories, Branding, Social Media & Digital Marketing.
Average Reach
Average Engagement
Total Followers
since inception
Organic sales
With our detailed strategy, we achieved Average reach of 3.9 Million with Average User Engagement of 22,000+ and a rapidly increasing organic following of 12,000+ followers.
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