Challenges

• Creating a couture brand for an upcoming Designer
• Brand Launch
• Brand Recognition
• Digital PR
• Establishing Brand Language

Solutions

• Through our research expertise we helped the client first recognise the desired target market and second reach them in the most effective and efficient way possible.
• Creating bespoke graphics that reflect the client’s work in the best way possible.
• Using our digital PR expertise we helped Sunaina Khera’s clothes reach relevant social media influencers. ( how many - how do you know them, what access do you have to influencers )
• Impactful social media campaigns along with themed photo shoots which helped create interesting content and brand recognition.

Results

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After a year of being associated with the client, through social media campaigns and a strong communication design, Sunaina Khera is now a brand; the designer is very celebrated, having being worn by Bollywood celebrities and published in renowned magazines like Vogue, Cosmopolitan and Femina India.